See which companies are leaving your competitors this week.
Kateion tells a company which businesses are publicly signalling they are about to switch: leaving a competitor after a price change or outage, shopping for an alternative, or hiring. Every week you get a short, human-checked list, and each entry links to the business’s own public post.
Free for one week, then from €500 a month. Cancel any time.
This week’s listillustrative
Bill shockB2B SaaS, 40 staffcloud bill doubled, “starting the migration plan”
86
Licence changeLogistics firm, 6 hostsvirtualisation renewal at 3.4×, options due this quarter
81
Price changeShopify storesubscriptions app tripled its price, choosing a replacement
84
Hiring after fundingDev-tools startupseed closed, first account executive next
88
Renewal shockDesign studio, 35 peopleATS renewal up 40%, asking what others use
79
The problem
Your next customers announce it in public. Then they choose fast.
When a vendor raises prices, goes down, changes a licence or deprecates a product, the businesses that depend on it start looking around, and they say so: on X, in forums, in community threads.
That is the warmest moment in any sale. But the posts are scattered, mixed with consumers and noise, and gone from view in days. Most sales teams hear about the switch after it has happened.
The solution, visually
From a public post to a checked lead you can act on.
Kateion reads the post, identifies the business from what it made public, scores the moment, and a person checks it. You get the card on the right, with the link to the original.
FA
Ferncastle Analytics@ferncastle_eng
Our cloud bill went from $4k to $9k this month with no change in traffic. Starting the migration plan this week. Who has moved a Postgres + workers setup somewhere sane?
Post on X · public
Bill shock86
Ferncastle Analytics
Why now
Bill more than doubled; migration starts this week
Who
Company account, website in bio
Evidence
Link to the original post
Checked
By a person, before delivery
Example with an invented company. Real lists link to real public posts.
Who you sell to, and what makes a company ready to buy from you.
2
We investigate
We check what is really out there in public posts and how often it happens.
3
Your plan
An honest estimate of lead volume, and a custom feed and price to match.
How it works
Find, verify, deliver. A person checks every lead.
1
Every day
Find
Kateion watches X, the open web and public forums for businesses at a moment: a price change, an outage, a deprecation, a hire, or a plain “what should we use instead?”.
2
Every post
Verify
Each post is read and scored for fit, timing, intent and confidence. Consumers, jokes and anonymous accounts are dropped. A person checks what is left.
3
Every week
Deliver
You get one short list a week, on the same day. Every entry has the link to the post, why it matters now, and how we know who it is.
Public posts only. Only what a business wrote about itself, in public. No private data, no bought lists.
Link, don’t copy. Every entry links to the original post. We quote a line at most.
A person at every contact. Nothing is sent automatically, by us or for you. People write to people.
Removed on request, same day. Anyone can ask to be taken out, and every buyer is asked to honour it.
Questions
Frequently asked
What is Kateion?
Kateion tells a company which businesses are publicly signalling they are about to switch: leaving a competitor after a price change or outage, shopping for an alternative, or hiring. Every week you get a short, human-checked list, and each entry links to the business’s own public post.
Who is Kateion for?
Companies that win customers from a competitor or a platform: cloud and hosting providers, VMware alternatives, migration and FinOps consultancies, e-commerce apps and 3PLs, HR and recruiting software, and specialist recruiting agencies.
How is it different from intent data?
Intent data usually infers interest from anonymous web browsing. Kateion shows you a business saying, in public and in its own words, that it is leaving a provider or about to hire, with a link so you can read it yourself.
Is it legal and ethical?
Kateion works only with public posts that businesses wrote about themselves. It links instead of copying, never guesses who an anonymous account is, never sells personal contact details, never sends messages automatically and removes anyone who asks, the same day.
How much does it cost?
Free for one week, then from €500 a month. Cancel any time. One feed covers one campaign, such as companies leaving the competitors you name.
Where do the leads come from?
From public posts only: X, the open web, and public forums and community threads. We link to each post rather than copying it, and never use private data, bought lists or guessed identities.
Does a person check every lead?
Yes. Software finds and scores candidates; a person reviews each one before it goes into your list. Nothing is ever sent to a business automatically.
How often do I get leads?
Once a week, on the same day. Each list is short and checked, and the same lead is never sent to you twice.
Do you contact the businesses for me?
No. You decide whether and how to reach out, under your own name, with something genuinely useful. We ask you to honour anyone who does not want to be contacted.
How fresh are the signals?
Most buying moments go cold within two or three weeks, which is why lists are weekly and older posts are dropped.
How do I start?
Fill in the contact form with your company and the competitors or platforms you win customers from. We set up your campaign within two working days and send ten checked leads in your first week, free.
Can I get a niche to myself?
Yes. After the pilot we can offer exclusivity for a niche at a higher price, so no competitor of yours receives the same leads.
What if my market is not listed?
Ask for a custom feed. Describe who you sell to and what makes a company ready to buy from you, and we will investigate and propose a plan and price.
Free for one week, then from €500 a month. Cancel any time.
Ten checked leads in the pilot week, each with the post linked
Tuned to the competitors and niche you name
One question back: which leads were worth a call?
No tracking here
Kateion uses no Google Analytics, no pixels and no advertising or tracking software. We only see what Google Search Console and Bing Webmaster Tools report about searches, which needs nothing in your browser.